There are two main kinds of cartridges: inkjet and xerographic toner

There are two main kinds of cartridges: inkjet and xerographic toner. Both types
accomplish the same function, but in two very different ways. Xerographic toner printers use toner powder, whereas ink cartridges use liquid ink. Due to the differences in printing mediums, the mechanics of each cartridge are fundamentally different. These differences contribute to their varying cost and ability to be recycled.

Toner cartridges work by using three main parts: the toner hopper which holds the toner
powder, the developer unit which is an assortment of negatively charged magnetic beads, and a metal drum that the beads are attached to. The revolving drum coats the entire sheet of paper with a positive electric charge. Then a laser removes the positive charge in the places where the image is going to be printed, leaving behind a negatively charged electrostatic image. Since the toner contains compounds that carry a positive charge, namely iron oxide, the negatively charged beads pick up the toner from the hopper. As it is being rolled over the paper, the toner is attracted to the places where the laser created a negative image. Before the page is printed it out, it goes through a pair of heated rollers called a fuser which melts the toner onto the page (Harris, 2007).

This process allows for speed, economy, and efficiency—you are able to print more for the amount of toner purchased. Since toner is usually sold in larger quantities, however, its unit cost per cartridge is higher than that of ink. Inkjet cartridges are slightly more straightforward but the technology within the cartridge is equally as innovative as the toner cartridge. Within an inkjet printer, the ink is contained in an 26 airtight foil-lined compartment. As the cartridge deposits ink onto paper via small jets, the
airtight compartment volume decreases because of a vacuum effect. Within the cartridge there is a silicon chip with microscopic jets – small etchings in the chip that act as hydraulic jets – which are connected to a metal plate underneath the ink compartment. When electricity passes through the metal plate it superheats the silicon chip and a small droplet of vaporized ink is released through these small etchings.

A basic black inkjet cartridge for a small personal printer with 600 dots per inch (dpi) contains a matrix of about 300 jets and up to 14 jets can be fired in 22 different phases (Wandel, 2003). This process can create dots approximately 55 microns wide, smaller than a human hair. More jets can create a dpi up to 1440×720, surpassing the resolution of most toner cartridges. On a price per print basis, inkjet cartridges print higher cost prints that that of toner. The cost of an inkjet cartridge however, is less than that of toner
cartridges (Tyson, 2001).

Why pay more to print?

To ensure reliability and top quality, Cartridge World’s professionals remanufacture and refill inkjet cartridges to the highest original equipment manufacturer (OEM) standards, which is economically and environmentally responsible.

Every remanufactured ink cartridge from Cartridge World is cleaned and inspected for damage or wear, and then the ink cartridge is refilled and tested in a printer to assure the highest quality standards. Our quality is assured for any inkjet refill, whether a black ink cartridge or a color ink cartridge, or any inkjet printer.

Only a skilled technician can refill an inkjet cartridge properly, which is not surprising when you consider that each inkjet nozzle is microscopic – about one-third the circumference of a human hair. Cartridge World stores take pride in each top quality ink cartridge refill they deliver.

Cartridge World has spent 20 years refining the process of ink cartridge refill. With our 1,700 stores worldwide and dedicated franchisees and top notch technicians, you can be assured of a quality product that you can depend on. We guarantee it.

Why pay more to print?

http://www.cartridgeworld.com/calculator.aspx

Save 40% on Printer Cartridges

In North America, more than 40,000 tons of plastic and metal is saved from landfills annually as a result of cartridge recycling. For every 100,000 used cartridges recycled, we can save 9599 kilograms of aluminum, 40 tons of plastic, and 1,000,000 liters of oil. Ink cartridge recycling has virtually become synonymous with successful sustainable development.

Now imagine the exponential savings by reusing those cartridges BEFORE recycling them. Reuse is the highest form of recycling which is why remanufacturing is the ideal way to give used inkjet and toner cartridges another life – a life which doesn’t include being abandoned in a landfill where it can take more than 1,000 years for the cartridge to decompose.

Here are just some of the reasons to reuse/recycle cartridges:

It reduces air and water pollution/emissions associated with landfilling, incineration or the manufacturing of new cartridges.

It conserves our natural resources such as timber, water, oil/petroleum and minerals because it reduces the need for raw materials.

It helps save energy.

It decreases emissions of greenhouse gases that contribute to global climate change.

It helps us sustain the environment for future generations.

Cartridge World’s Michael Davis Provides Green Solutions

For months Michael Davis prepared for the opening of his franchise with the world’s reportedly largest retailer of printer cartridge refills.

He found the perfect spot in the upscale Camp Creek Marketplace center on Camp Creek Parkway. He researched the market, finding out which cartridges were the top sellers.

His inventory stacked; his employees in place, Davis opened Cartridge World, at 3645 Marketplace Blvd., in November 2010, hoping to capture a customer base that was ready for cheaper cartridges that provided the same top quality.

“Everyone is a potential customer,” Davis, 45, said. “If you are on the planet you probably have a printer, a postage machine and you’re probably going to run out of ink.”

As the employees rang up the prices, mouths dropped, eyes widened. Customers were looking at savings of up to $10 or more on cartridges.

Many had never heard of Cartridge World and now they knew they would never forget it.

“We can get anything you want in a day or two,” Davis said. “We have more on the shelf than most stores do and unlike other stores we will find it for you.”

But something went wrong.

And Davis soon realized he had made one of the biggest mistakes in his new career.

He had misread his market.

The youngest son of a retired elementary school teacher and a former CDC executive, Davis was a technology man.

For 21 years, Davis remained loyal to the same computer company, which changed names and owners three times before laying off Davis’ division. The drop came almost a week after Davis graduated with an MBA degree from Emory University.

It was time to move on to a new career, and one day Davis stumbled into one.

Looking for cartridges for his Laser printer, Davis chose a Cartridge World in Decatur. He saved $19.66 by buying refills.

“I used a couple of them and realized there were no differences in them.”

Excited, Davis saw a business opportunity. Anyone who owned a printer, a fax, a postage machine or copier needed ink cartridges.

That amounted to millions of customers including college students, business owners and teachers.

And with the economy in the tank, Davis knew many would be looking for good deals.

A week later, he received another boost.

It was at a networking meeting.

Among a sea of suits, the man was easily the most calm and relaxed one in the room. Davis had to meet him. The man, it turned out, knew a lot about the cartridge refill business. He was the owner of the Cartridge World in Decatur, the same store where Davis bought his refills.

Armed with more Information, Davis began his research. He approached the company about opening a franchise. They wanted one in Henry County. But Davis balked at the idea. He had no desire to stray so far from his Sandtown home, his church and his community.

With more than 650 stores in North America, 1,700 stores worldwide and 59 locations in Georgia and Tennessee, there were still many areas that were under-served. And despite the market for one, Davis realized that Cartridge Worlds weren’t traditionally placed in urban areas.

His store would be the only one in South Fulton.

Davis attempted to get a loan, but a year ago many banks weren’t funding startups and they weren’t lending to small businesses. He dipped into his retirement funds.

With its cream-colored walls, carpeted interior and comfortable black chairs, Davis had turned the store into a clean, warm and inviting setting: a place where relationships can foster.

Shortly after opening, about 15 people who had already bought cartridges at the neighboring Staples saw the sale sign and stopped in.

“They wanted to do a price check,” Davis said. “As we rang up the prices, their mouths dropped.”

Davis smiled. They returned the cartridges to Staples and became Cartridge World customers.

The store was off to a good start, but soon Davis began to realize his customers were primarily retailers who used inkjet printers. He had stacked his shelves with toners for laser printers based on the supplier’s data on the top selling cartridges.

“That was the biggest mistake. What one store sells is completely different from another store,” Davis said. He was seated behind a glass desk with the word “Love” written in several languages. “What one put on sale in one store is completely different from what they put on sale across town.”

More than eight months later, Davis still had not sold the laser toners for brands such as HP, Dell, Brothers and Lexmark. He was losing money.

The store’s customers were 70 percent retailers and 30 percent business owners.

In order to prosper, Davis was acutely aware that he needed more business customers, which will mean a more consistent clientele, larger orders and a steady stream of revenue.

He needed more customers like Jason Wright with LensCrafters. The manager had stopped buying his cartridges at Staples once he found out Cartridge World had a better deal.

“It’s a lot cheaper,” Wright said. “I saved $10 for each cartridge.”

Davis, who was a member of various networking and business organizations, decided on a gimmick: lollipops. His three employees quickly showed their distaste for the idea. But Davis believes in giving the customers what they like.

And they liked the lollipops.

Each shipment contained lollipops. There was a lollipop for each box. Still, some customers wanted extra.

A month ago, when a lady dropped in upset, Davis offered her a lollipop. He watched her unwrapped the cherry bubble on a stick and 30 seconds later it was like magic. The woman smiled.

“It takes people back to a time when it was simpler, easier and more fun,” Davis said.

“It’s about the customer,” Davis said. “Cartridge world is a people business more than a technology business.”

And he believes every customer should be treated like a grandmother, with reverence and respect.

Manager Anika Glenn, a former flight attendant, likes retail.

She smiled one Thursday when a woman and her son came in searching for ink for the woman’s computer. The two was just passing by when they saw the sale sign posted on the store’s glass front.

“Will it mess up my printer?” the woman wanted to know.

It was the most popular concern among their customers.

“It may not work, but it can’t mess up your printer,” Glenn told the woman. About 5 percent of customers using recycled cartridge returned them because they won’t work in their printers, Glenn said.

Some recycle cartridges won’t work in some brands of Lexmark and Canon.

Glenn said she does about five refills a day, spending 15 minutes to refill, test, reseal and re-package each cartridge.

“It’s the ultimate in green, we are reusing cartridges,” Davis said. “We are diverting them from going to landfills.”

Of the 205.5 million computer products disposed of in the U.S. in 2007, 157.3 million were trashed while the remaining 48.2 million were recycled, according to the Environmental Protection Agency.

“We are teaching people about green and sustainability,” Davis said. “You can reuse an ink cartridge up to five or more times.”

Green solutions will be tremendously more important five years from now, Davis said.

But Davis didn’t want to just stop with selling recycling ink cartridges. He opened up a recycling program, allowing residents to drop off computer equipments and other electronics at the store.

Betty Pritchett saw the store’s announcement online at www.Cascade.Patch.com and dropped off her old computer.

“There is not a permanent place to drop things off in south Fulton,” Davis said.

Still, driven by the customers’ needs, Davis also started a computer repair program. He sells computers and papers along with regular ink cartridges; and soon customers will also be able to do some light copying.

“I want to be able to do full service here. That’s when it becomes a full-solution store.”

Davis spend hours attending mixers, breakfast and brunches. He understands the need for networking. He helps with fundraisers and community cleanup programs. He understands the importance of being involved in the community.

Still, the small white desk and little matching chair in the corner of the store’s break room showed Davis understand something else as well.

That area was reserved for his 3-year-old daughter, Blake. She had the place set up with her toys and books for when her father brings her to the store on weekends. It was her office in the store she proudly called, “Our store.”

Davis takes her to daycare in the mornings and was home almost every evening to give her a bath. Sitting on a chair with her legs propped over his shoulder, he would read her stories. Then it was time for bed, at least for Blake. For Davis, it was back to work.

“The retail business is a hard business and you have to work all the time,” Davis said. “People who know me are used to getting emails from me from 10 at night to 2 or 3 in the mornings.”

The husband and father, who loves to travel and dabbles in photography, looks forward to a time when sales are profitable and consistent, when things can run smoothly in his absence and when he can spend his time as he wants.

But that will have to wait. He has a business to grow, and a stock of laser toners to sell.365 Days of Saving