Methods for Building Employee Loyalty

The days of lifetime employment at a single company are long gone, so business leaders today need to make an extra effort to retain talent and foster employee loyalty.

Loyal employees are the heart of successful companies. When people feel fulfilled at their jobs, they go above and beyond to help the organization improve. They share expertise, resolve conflicts, suggest improvements, boost morale, help co-workers, conserve resources, and more. “Those behaviors make groups and organizations more effective — sales are better, production loss is lower, everything is better,” says Diane Bergeron, an assistant professor at Case Western’s Weatherhead School of Management in Cleveland.

To become one of those lucky companies, take time to understand what your employees need and provide it for them. “As in any relationship, if you get what you need, you’re more likely to stay,” Bergeron says.

Loyalty is largely inspired by flexibility and individual attention. These four techniques can help you offer that to every employee:

1. Invest more time in the hiring process. Hiring takes a lot of time, but a rigorous process pays off when you find the right person. “Person/organization fit is huge,” Bergeron says. “If you’re selective on the front end, you lose fewer people later.” Well-matched employees are naturally more loyal, so retaining them takes less effort.

As you hire, introduce the candidate to several people on your team, ask them to complete a project or share samples of past work, and screen for personality. “Make sure their values match the values of the organization,” Bergeron adds. A good match will blend naturally with the others on your team, rounding out their skills and fitting in with the overall culture.

2. Make your employees marketable. A good working relationship must be beneficial for both of you, meaning that employees need regular opportunities to enhance their professional skills. Many companies worry about investing too much in employees in case they leave, but you want to do just the opposite. “The more [employees] feel they can leave, the more likely they are to stay,” Bergeron says.

Managers are the most important source of growth and inspiration. “The relationship with the manager is the number one predictor of whether or not someone stays [at a job],” Bergeron says. Make sure your managers are trained to inspire their employees, share their expertise, and offer opportunities for growth.

3. Allow many paths to promotion. Your employees’ needs are ever evolving, so you can help them grow and inspire loyalty by offering opportunities for advancement tailored to their skills and goals. For example, many computer programmers want to move up without shifting into management, so tech companies often offer a choice between a technical or managerial career path.

Go one step further by helping an employee create a new job based on their skill set, or allowing them to rotate between different roles. “If people have the flexibility to tailor their job to their needs, they’re less likely to leave to find what they need,” Bergeron says.

4. Empower employees to make choices. Inspire loyalty by giving employees a sense of freedom and control. “When people feel that they’re trusted, they respond to that,” Bergeron says. You might let employees work from home when needed, make decisions autonomously, or adjust their work schedule to balance family. Those freedoms show confidence and help employees tailor the job to their needs.

“Trust is this basic component of society,” Bergeron says. “Without it, [organizations] cease to function.” Trusting companies have less rigid management, greater creativity, and higher employee satisfaction. They also inspire employees to go above and beyond, making the workplace better for everyone.

RECYCLE: REUSE INK CARTRIDGES WITH CARTRIDGE WORLD CAMPCREEK

Despite their best efforts, many towns and municipalities have been unable to coax their residents to recycle more than 30% of their waste stream [1]. The problem presented is twofold – some items can simply not be recycled – their design is inherently flawed; other items can be recycled, but it is not convenient to do so. These may be items which the town does not collect directly (batteries and e-waste often fall into this category), and may have to be sent to a transfer station for proper recycling.  Oftentimes, the consumer is away from home when the recyclable item is purchased and used – soft drink plastic bottles and aluminum cans are some examples.

It is important to recycle items even when it is not convenient. Each plastic bottle that is thrown out will spend eternity in a landfill – or worse, it may make its way to our rivers or oceans, where it will join with other floating pieces of plastic in the growing “oceanic garbage patches” which are now found in every ocean on earth.

Many towns, schools and organizations now use single stream recycling, or zero-sort waste to deal with their recyclables. This vastly increases the ease with which people can recycle – in addition, single-stream recycling usually accepts a greater variety of products.  Other tools to boost recycling include banning the pickup of recyclables in the trash, or charging for pickup of trash, while keeping recycling free.

Extended Producer Responsibility or EPR, puts the responsibility for recycling of products back on the companies that produced the product in the first place. This is an excellent practice, since it starts producers thinking about the end life of a product, as well as discouraging the practice of producing disposable or cheap goods.

 

MAKE YOUR WASTE ENERGY

Waste to energy means producing energy from burning trash, and is the least ideal option in our waste-management circle. If done intelligently, waste to energy plants can reduce the volume of garbage going into a landfill by 90% [1], and recoup some of the energy present in the trash. Irresponsible waste incineration, however, can make the toxins present in trash both more mobile and more lethal, further exacerbating the problem of what to do with what we throw away.

Waste to energy still sends some materials – usually ash – to a landfill, where most of our trash is still being buried. Landfills are fraught with environmental problems. These include household and industrial wastes leaking into the ground and contaminating our food and drinking water, the release of greenhouse gasses such as methane, and the permanent loss of valuable materials and nutrients – many of which were just recently dug up out of the ground. The limited and leaky nature of landfills only highlights the old adage – There is no such place as away.

 

THINGS WE ALL CAN DO TO RECYCLE

  • RESUSE
  • Use both sides of your paper before recycling it.
  • Purchase used items when possible instead of buying new ones.
  • Have broken items repaired before buying a new item
  • Sell or donate items instead of throwing them away.
  • Encourage use of non-disposable plates, silverware, and glasses in your school or work cafeteria
  • Send old shoes back to companies like Nike to be reused

LET’S REUSE PRODUCTS WHERE WE CAN!!!

Americans produce a staggering 1600 pounds of trash per person per year. The majority of this trash comes from “durable goods” [1].  Durable goods are what we think of as “stuff” – radios, dvd players, toys, furniture, clothes – all the things that we buy which are often discarded before the end of their useful life.

Reusing materials contributes to a twofold gain – the item doesn’t head to the landfill andthere is no need to purchase a new product.  Furthermore, reusing an item is better than recycling because the process of recycling takes a good deal of energy.

The used clothing store, the second-hand bookshop, and the reclaimed building supply shop all are great examples of places to either purchase or drop off used goods. Often these options are both less expensive for you, as well as less expensive for the planet.

 

THINK GREEN!!!!

THINK GREEN

Facts About the Environmental Impact of Printer Cartridges
It takes about a gallon of oil to make a new laser cartridge.
Almost 8 cartridges are thrown away per second in the United States alone!
In North America alone, over 350 million cartridges per year are discarded in our landfills, and that number increases by 12 percent annually!
Every remanufactured laser cartridge saves nearly 2.5 pounds of metal & plastic waste from being deposited in landfills.
A laser cartridge thrown into landfill can take up to 450 years to decompose. Some components made of industrial grade plastics will take over a thousand years to decompose.
70 percent of used printer cartridges throughout the world are currently being thrown out.
In one year, if the world’s discarded cartridges were stacked end-to-end; they would circle the earth over three times.
We Can Make a Difference!

Every single cartridge saved from a landfill makes a difference. This will not only protect our environment but save consumers thousands of dollars. Now imagine the difference when individuals, then organizations, then cities, then states and then nations start participating! That is Impact with Effect! At Cartridge World we are not only making a difference, we are changing the world!

Did You Know? 
Most printer cartridges can be refilled or remanufactured.
By bringing your used cartridges to Cartridge World, you can help protect our environment, and save substantially compared to the cost of a new cartridge!
Cartridge World is dedicated to saving consumers, businesses, and the planet!

PRODUCTS & SERVICES

We remanufacture for all major brands…HP, Canon, Brother, Lexmark, Dell & more!

With over 20 years experience, Cartridge World can save you money on ink and toner cartridges every day, but we’re more than the low-price leader. We guarantee the quality of our remanufactured printer cartridges and we back that up with and total satisfaction guarantee and excellent customer service. We take great care to use the best inks and the latest technology when refilling ink cartridges and remanufacturing toner cartridges.

Cartridge World is the leader in remanufacturing and refilling printer cartridges. We provide replacements for all major brands including HP, Dell, Canon, Lexmark and Epson. We refill ink cartridges for most home or small business printers, whether they are multi-function, color or black and white. We remanufacture laser cartridges for most high speed copiers, full color printers or all-in-one laser printers. We also refill fax and copier cartridges.

– We provide the service and convenience you expect — from a locally owned and operated business. We are the specialists in both ink cartridges and toner printer cartridges, it’s all we do!

– All you need to do is swap your empty color or black ink cartridge, or color or black toner cartridge for one that has been thoroughly tested to ensure it will work properly with your printer. If you don’t have an empty cartridge, don’t worry we have many printer cartridges in stock ready to go.

-With 650 stores in North America and 1,700 stores worldwide, we guarantee you’ll be 100% satisfied with the ink cartridges and toner cartridges you purchase from us.

-Using Cartridge World cartridges is the environmentally smart decision for printer cartridges. Reusing is the highest form of environmental responsibility.

-Most Cartridge World stores offer free pick-up and delivery for qualified business customers.

Use our Savings Calculator at Cartridgeworld.com to see how much you can start saving today

All of our products and services are backed by a 100% satisfaction guarantee.

Interested? Visit a convenient store near you.
3645 Marketplace Blvd., Ste. 170, East Point GA 30344
http://www.atlinkrefill.com
404-629-5200

Why pay more to print?

To ensure reliability and top quality, Cartridge World’s professionals remanufacture and refill inkjet cartridges to the highest original equipment manufacturer (OEM) standards, which is economically and environmentally responsible.

Every remanufactured ink cartridge from Cartridge World is cleaned and inspected for damage or wear, and then the ink cartridge is refilled and tested in a printer to assure the highest quality standards. Our quality is assured for any inkjet refill, whether a black ink cartridge or a color ink cartridge, or any inkjet printer.

Only a skilled technician can refill an inkjet cartridge properly, which is not surprising when you consider that each inkjet nozzle is microscopic – about one-third the circumference of a human hair. Cartridge World stores take pride in each top quality ink cartridge refill they deliver.

Cartridge World has spent 20 years refining the process of ink cartridge refill. With our 1,700 stores worldwide and dedicated franchisees and top notch technicians, you can be assured of a quality product that you can depend on. We guarantee it.

Why pay more to print?

http://www.cartridgeworld.com/calculator.aspx

Print Green: Save the Planet and Money

CW_printGreenCartridges

 

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Cartridge World’s Michael Davis Provides Green Solutions

For months Michael Davis prepared for the opening of his franchise with the world’s reportedly largest retailer of printer cartridge refills.

He found the perfect spot in the upscale Camp Creek Marketplace center on Camp Creek Parkway. He researched the market, finding out which cartridges were the top sellers.

His inventory stacked; his employees in place, Davis opened Cartridge World, at 3645 Marketplace Blvd., in November 2010, hoping to capture a customer base that was ready for cheaper cartridges that provided the same top quality.

“Everyone is a potential customer,” Davis, 45, said. “If you are on the planet you probably have a printer, a postage machine and you’re probably going to run out of ink.”

As the employees rang up the prices, mouths dropped, eyes widened. Customers were looking at savings of up to $10 or more on cartridges.

Many had never heard of Cartridge World and now they knew they would never forget it.

“We can get anything you want in a day or two,” Davis said. “We have more on the shelf than most stores do and unlike other stores we will find it for you.”

But something went wrong.

And Davis soon realized he had made one of the biggest mistakes in his new career.

He had misread his market.

The youngest son of a retired elementary school teacher and a former CDC executive, Davis was a technology man.

For 21 years, Davis remained loyal to the same computer company, which changed names and owners three times before laying off Davis’ division. The drop came almost a week after Davis graduated with an MBA degree from Emory University.

It was time to move on to a new career, and one day Davis stumbled into one.

Looking for cartridges for his Laser printer, Davis chose a Cartridge World in Decatur. He saved $19.66 by buying refills.

“I used a couple of them and realized there were no differences in them.”

Excited, Davis saw a business opportunity. Anyone who owned a printer, a fax, a postage machine or copier needed ink cartridges.

That amounted to millions of customers including college students, business owners and teachers.

And with the economy in the tank, Davis knew many would be looking for good deals.

A week later, he received another boost.

It was at a networking meeting.

Among a sea of suits, the man was easily the most calm and relaxed one in the room. Davis had to meet him. The man, it turned out, knew a lot about the cartridge refill business. He was the owner of the Cartridge World in Decatur, the same store where Davis bought his refills.

Armed with more Information, Davis began his research. He approached the company about opening a franchise. They wanted one in Henry County. But Davis balked at the idea. He had no desire to stray so far from his Sandtown home, his church and his community.

With more than 650 stores in North America, 1,700 stores worldwide and 59 locations in Georgia and Tennessee, there were still many areas that were under-served. And despite the market for one, Davis realized that Cartridge Worlds weren’t traditionally placed in urban areas.

His store would be the only one in South Fulton.

Davis attempted to get a loan, but a year ago many banks weren’t funding startups and they weren’t lending to small businesses. He dipped into his retirement funds.

With its cream-colored walls, carpeted interior and comfortable black chairs, Davis had turned the store into a clean, warm and inviting setting: a place where relationships can foster.

Shortly after opening, about 15 people who had already bought cartridges at the neighboring Staples saw the sale sign and stopped in.

“They wanted to do a price check,” Davis said. “As we rang up the prices, their mouths dropped.”

Davis smiled. They returned the cartridges to Staples and became Cartridge World customers.

The store was off to a good start, but soon Davis began to realize his customers were primarily retailers who used inkjet printers. He had stacked his shelves with toners for laser printers based on the supplier’s data on the top selling cartridges.

“That was the biggest mistake. What one store sells is completely different from another store,” Davis said. He was seated behind a glass desk with the word “Love” written in several languages. “What one put on sale in one store is completely different from what they put on sale across town.”

More than eight months later, Davis still had not sold the laser toners for brands such as HP, Dell, Brothers and Lexmark. He was losing money.

The store’s customers were 70 percent retailers and 30 percent business owners.

In order to prosper, Davis was acutely aware that he needed more business customers, which will mean a more consistent clientele, larger orders and a steady stream of revenue.

He needed more customers like Jason Wright with LensCrafters. The manager had stopped buying his cartridges at Staples once he found out Cartridge World had a better deal.

“It’s a lot cheaper,” Wright said. “I saved $10 for each cartridge.”

Davis, who was a member of various networking and business organizations, decided on a gimmick: lollipops. His three employees quickly showed their distaste for the idea. But Davis believes in giving the customers what they like.

And they liked the lollipops.

Each shipment contained lollipops. There was a lollipop for each box. Still, some customers wanted extra.

A month ago, when a lady dropped in upset, Davis offered her a lollipop. He watched her unwrapped the cherry bubble on a stick and 30 seconds later it was like magic. The woman smiled.

“It takes people back to a time when it was simpler, easier and more fun,” Davis said.

“It’s about the customer,” Davis said. “Cartridge world is a people business more than a technology business.”

And he believes every customer should be treated like a grandmother, with reverence and respect.

Manager Anika Glenn, a former flight attendant, likes retail.

She smiled one Thursday when a woman and her son came in searching for ink for the woman’s computer. The two was just passing by when they saw the sale sign posted on the store’s glass front.

“Will it mess up my printer?” the woman wanted to know.

It was the most popular concern among their customers.

“It may not work, but it can’t mess up your printer,” Glenn told the woman. About 5 percent of customers using recycled cartridge returned them because they won’t work in their printers, Glenn said.

Some recycle cartridges won’t work in some brands of Lexmark and Canon.

Glenn said she does about five refills a day, spending 15 minutes to refill, test, reseal and re-package each cartridge.

“It’s the ultimate in green, we are reusing cartridges,” Davis said. “We are diverting them from going to landfills.”

Of the 205.5 million computer products disposed of in the U.S. in 2007, 157.3 million were trashed while the remaining 48.2 million were recycled, according to the Environmental Protection Agency.

“We are teaching people about green and sustainability,” Davis said. “You can reuse an ink cartridge up to five or more times.”

Green solutions will be tremendously more important five years from now, Davis said.

But Davis didn’t want to just stop with selling recycling ink cartridges. He opened up a recycling program, allowing residents to drop off computer equipments and other electronics at the store.

Betty Pritchett saw the store’s announcement online at www.Cascade.Patch.com and dropped off her old computer.

“There is not a permanent place to drop things off in south Fulton,” Davis said.

Still, driven by the customers’ needs, Davis also started a computer repair program. He sells computers and papers along with regular ink cartridges; and soon customers will also be able to do some light copying.

“I want to be able to do full service here. That’s when it becomes a full-solution store.”

Davis spend hours attending mixers, breakfast and brunches. He understands the need for networking. He helps with fundraisers and community cleanup programs. He understands the importance of being involved in the community.

Still, the small white desk and little matching chair in the corner of the store’s break room showed Davis understand something else as well.

That area was reserved for his 3-year-old daughter, Blake. She had the place set up with her toys and books for when her father brings her to the store on weekends. It was her office in the store she proudly called, “Our store.”

Davis takes her to daycare in the mornings and was home almost every evening to give her a bath. Sitting on a chair with her legs propped over his shoulder, he would read her stories. Then it was time for bed, at least for Blake. For Davis, it was back to work.

“The retail business is a hard business and you have to work all the time,” Davis said. “People who know me are used to getting emails from me from 10 at night to 2 or 3 in the mornings.”

The husband and father, who loves to travel and dabbles in photography, looks forward to a time when sales are profitable and consistent, when things can run smoothly in his absence and when he can spend his time as he wants.

But that will have to wait. He has a business to grow, and a stock of laser toners to sell.365 Days of Saving